Gustavo's Pizza

The identity of this italian pizzeria is inspired to the 80’s New York pizza. The pop colors and the typography bring you to a well-defined and already written universe that talk to you with a very direct comunication. The pizza that Lolly (the pizzaiolo) makes is not the typical italian pizza, It’s a mix between the american and roman pizza, so they didn’t want a brand very “italian”. So I also had to think about a mascot (Gustavo) that could go with the logo, a character that the designer Andreu Gallart drew for the project.