Santa Clara is Eddie Balordi and his great friends.
The identity of this italian pizzeria is inspired to the 80’s New York pizza. The pop colors and the typography bring you to a well-defined and already written universe that talk to you with a very direct comunication. The pizza that Lolly (the pizzaiolo) makes is not the typical italian pizza, It’s a mix between the american and roman pizza, so they didn’t want a brand very “italian”. So I also had to think about a mascot (Gustavo) that could go with the logo, a character that the designer Andreu Gallart drew for the project.
